I did the music for Daily Routine’s Spring/Summer 2018 Show at Stockholm Fashion Week. Christian Lippich’s brand Daily Routine was selected among three other contestants to be part of the Swedish Fashion Talents show, hosted by the Swedish Fashion Council.
After dissecting the reference music and going over the brief I came up with this mix to mirror and translate his collection into the medium of sound.
Daily Routine’s is the first collection shown in the video:
Space is a track written for Johan Balaz graduation project Creating Space. It is a one size fits all collection designed with features to change the garment depending on the different shapes and sizes of the men wearing it. Instead of molding the body to fit the garment, the garment molds to fit the wearer.
He wanted a strong beat and had his mind set on the 130 BPM tempo. The rest was up to me and so I whipped up this fun tune to compliment the theme of his collection. This project also marked the start of my own music production project BoyCtrl.
Johan Balaz collection starts at 08:07 in the video:
I wrote and produced the soundtrack to a fashion film by Sebastian Örtegren and Liza Forslund. The film was part of a collaboration between Beckmans School of Design and Swedish designer Örjan Andersson.
Team: Sebastian Örtegren and Liza Forslund (Art Direction), Malin Delin and Daniela Persichetti (Fashion), Ninja Hanna (Photography), Christopher Insulander (Styling), Amanda Hellgren (Hair and Make up), Filippos and Sharon (Models), Anton Leuba (Music), Sabina Olsson (Assistant of Photography).
Runway music for Johan Balaz X Whyred, part of Beckmans Fashion Collaboration showing att Stockholm Fashion Week.
I was asked by Johan Balaz to make the music for his Fashion Collaboration with Whyred. The collection was aimed at a “hip stay-at-home dad”, so I wanted to make a soft song which still had some edge. The song Dancing On My Own by Robyn has a built in vulnerability and rawness both in its lyrical and melodic content, so I used that as a backdrop for a more playful and corny sound production. We decided to use the pitched-down vocals in order to dehumanize them enough to push the lyrics into the background and keep the collection the main focus of the show.